Guinness – Eire & UK

Dryspace Bespoke Guiness structure installation

Dryspace offers a unique bespoke design & manufacture service. Our priority is innovation, helping clients to recognise the benefit of taking ideas forward to new levels and not simply adopting any standard commercial solutions that might already be available. Through experience gained from the continued development of our own products, our team has gained an in depth practical understanding to take a brief from concept stage right through to final production and delivery. This has won us work with major brands to deliver some truely unique structures and solutions.

On this occasion, Verve, The Live Agency (Ireland) was looking for just such a unique structure to launch the Guinness-Mid Strength Fan Zone and help to provide the ultimate match day experience for the Irish team! Following collaboration with their marketing team it was decided that to replicate the distinctive appearance of a perfect Guinness pint as a structure would be the perfect solution.

The results were outstanding and the structure did exactly what it was required to deliver by pulling the perfect crowd to go with the perfect pint.

You can see an additional shot of the structure in all it’s glory on Verve’s Facebook page.

1x Bespoke structure
2012 – Toured with Ireland Football